People don't read on a computer monitor the way they do on paper. They scan. Make sure that the information they need is easy to find, whether it's on your public Web site, intranet or extranet.
Good Web writing involves a top-down approach (the "inverted triangle" journalistic method) to content. We "bubble up" the most salient information where it can be reached quickly, throughout the site as well as on each page.
Writing and repurposing
Dovetail Interactive's content experts can write your Web site from scratch, or re-purpose existing content. We can adapt your print materials for your site, "Web-ifying" the copy so that it works online.
It's vital to set the right tone in Web content. Even something as seemingly simple as navigation labels can cause tremendous confusion. Copy should reflect users' reading level and understanding of the subject matter, as well as your company's brand attributes.
We strive to speak your users' language, so that we can create meaningful, relevant copy that addresses their needs.
Keep it fresh
Nothing turns off site visitors faster than stale content. We can help you keep your content up to date, whether it's showcasing new products or highlighting important news.
With a content refreshment plan that ties into your marketing strategy, you can ensure that your Web site stays fresh and relevant.
Dovetail Interactive will work with you to create a refreshment plan, detailing what content should be added, what can be deleted, where and when to make these changes, and more. And we can update your site's information architecture to reflect content changes.
