Why build your Web site in a vacuum? You'll be surprised at how much your site's users can tell you about how your site should work. Whether you're developing a site for customers or employees, it's critical to understand their goals.
That's why we spend time on every project getting acquainted with users. We use different techniques, depending on timeline and budget, including:
- Online and offline surveys
- Interviewing key stakeholders/customer contacts
- Reviewing marketing information
- Assessing site traffic reports, if available
- Conducting focus groups
The best way to test your Web site is to put it in front of users. There are several ways to do this, including:
- Heuristic evaluation (assessing site usability based on recognized principles)
- Informal user interviews
- Paper prototype testing
- Formal usability testing
Building time into the development process to interact with users will help ensure that the site meets your - and your users' - expectations.
Is your Web site living up to its potential? Feel like you could
do more online but not sure where to begin? Contact us.
