Dovetail Interactive develops integrated Web creative solutions from a strategic perspective.
We founded our firm because we saw a real need in the marketplace — just surf the Web a while and see how many sites fall flat because of illogical information architecture, uninspired content or unusable navigation.
That's why we focus on key elements of user experience: information architecture, design, content and usability testing.
We've heard clients say, "All we really need is a new design." But you can't extricate site design from information architecture and content - they dovetail. So we take a holistic approach, integrating these disciplines to create engaging, relevant experiences for users that work with clients' technology platforms.
Our capabilities- Site design and redesign
- Web copywriting and editing
- Information architecture
- Creative strategy and direction
- Usability testing/recommendations
- Content refreshment planning
- Branding, including logo development
- E-marketing strategies/executions
- Community-building techniques
- Project management for creative services
Offline offerings
Dovetail principals also write, design and manage print collateral, including:
- Direct marketing materials (brochures, newsletters, direct mail)
- Press materials (press releases/media kits)
- Logo development/branding
